Analytics and Data Science

Name	Description	Retention Period
_mg	This cookie used for the user's authentication.	Session
allowedCookie	This cookie stores whether a decision has already been made to use cookies or not.	Session
allowedUserCookieCategories	This cookie stores the consent given by the visitor to the use of cookies and to the integration of third-party content (see below for selection) for current session.	Session
ASP.NET_SessionId	This cookie stores the visitors session state to ensure smooth communication between server and client.	Session
lang	This cookie stores the language chosen by the visitor for the duration of the session.	Session
sxa_site	This cookie stores the name of the site	Session
theme	This cookie stores the theme value	Session
__RequestVerificationToken	This cookie stores the visitors request verification token to ensure smooth communication between server and client.	Session

Name	Description	Retention Period
consentfuture	This cookie stores the consent given by the visitor to the use of cookies and to the integration of third-party content (see below for selection) for future sessions.	390 days
langfuture	This cookie stores the language selected by the visitor for future sessions, in case preference cookies were accepted.	390 days
themefuture	This cookie stores the theme selected by the visitor for future sessions, in case preference cookies were accepted.	390 days

Name	Description	Retention Period
_fbp	This facebook cookie enables the collection of anonymised statistics about the use of articles and content on this website in the facebook business manager.	90 Days
linkedin	Cookie from LinkedIn Insight tag used for website analytics, ad targeting, and ad measurement. For details, please refer to the cookie policy of linkedin.	For details, please refer to the cookie policy of the service provider mentioned in the description.

Name	Description	Retention Period
_ga	This cookie is used to distinguish users. We use the web analysis service Google Analytics of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. For details, please refer to the cookie policy of Google Analytics	2 Years
_ga_property-id	This cookie is used to persist session state. We use the web analysis service Google Analytics of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. For details, please refer to the cookie policy of Google Analytics	2 Years

	Name	Description	Retention Period
	Qualtrics	Use of Qualtrics For continuous improvement of our offers and services we invite visitors of our website to rate their user experience. For this purpose we use the technologies of Qualtrics LLC (333 W. River Park Drive, Provo UT 84604, USA). The data is collected and analysed anonymously. Qualtrics is using cookies to exclude users from multiple survey participations during a defined period of time. The run period of these cookies does not exceed 6 months. We ensure by contractual agreement, that Qualtrics process data in accordance with EU regulation 2016/679 (General Data Protection Regulation). Your participation is voluntary. For details, please refer to the privacy policy and the cookie policy of qualtrics.	For details, please refer to the privacy policy of the service provider mentioned in the description.

01. Collect And Store

We embed tracking across customer journey touchpoints, building a rich data foundation that helps us understand behaviour and scale our solutions across multiple countries.

02. Analyze

We work with powerful tools to analyze data, find patterns, and surface insights, including the absence of patterns, which can be just as telling.

03. Predict

Using Machine Learning, we anticipate customer lifecycle stages, purchasing behaviour, and preferences all feeding into experiences that add genuine value.

04. Recommend

Our recommender system goes beyond the obvious inspiring customers, boosting engagement, and surfacing the right items to complement their basket at exactly the right moment.

05. Monitor

Continuous monitoring keeps our data honest, flagging discrepancies and surfacing new insights so we can make confident decisions at the right moment.

Our tools & technology

We generally have every software we need, and if we don’t, we make sure we get it.

Python

Google Tag Manager

Dataflow

BigQuery

Kubernetes

Kuberflow

TensorFlow

Keras

NumPy

Pandas

Jupyter

Solutions we deliver

Explore our work

From point-of-sale systems and last-mile delivery to e-commerce platforms and mobile commerce - a connected portfolio built for the full METRO wholesale journey.