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Our roots: METRO

The story of METRO started in 1964, with the opening of the first cash-and-carry store in Mülheim an der Ruhr, Germany. Today, METRO is the leading wholesaler and partner for 17 million customers in the hotel, restaurant and catering (HoReCa) industry and independent traders across Europe and Asia.

As a multichannel operator, METRO connects wholesale stores, delivery services, and digital platforms, delivering a complete and consistent experience to every customer. Here at METRO.digital, we power METRO’s future through integrated technology, from the sCore wholesale foundation to the frontline solutions its customers rely on every day.

Passion for food. Hunger for tech. We make METRO digital.

21 countries

in which METRO wholesale operates

33.9 bn

revenue for 2023/2024

+80,000

colleagues across Europe and Asia

Serving across 21 Countries

METRO colleagues and customers from Europe to Asia rely on our digital solutions every day. We serve businesses of every size, from independent traders to large hospitality groups, across three customer segments.

HoReCa

Hotels, restaurants, caterers, bars, cafés and canteen operators.

Traders

Small grocery stores, kiosks, street food vendors, petrol stations and more.

SCO

Service Companies and Offices.

The future is now
and it’s digital

Cash & Carry disrupted an entire industry. Today, we are going further, combining six decades of wholesale depth with digital capability to keep METRO at the forefront of its field.