Our roots: METRO
The story of METRO started in 1964, with the opening of the first cash-and-carry store in Mülheim an der Ruhr, Germany. Today, METRO is the leading wholesaler and partner for 17 million customers in the hotel, restaurants and catering (HoReCa) industry as well as independent merchants (Traders) in Europe and Asia.
As a multichannel supplier, METRO combines a wide network of modern wholesale stores with an extensive delivery service and an online marketplace, all supported digitally.
Here at METRO.digital, we drive METRO´s success with game-changing solutions.
Passion for food. Hunger for tech. We make METRO digital.
METRO revolutionized an entire industry when it was founded: the arrival of the cash & carry concept enabled customers to find everything they needed under one roof. In a digital world, the days of stacking it high and watching it fly are over. Today METRO offers not only the goods but the complete 360° wholesale experience.
21 countries
in which METRO wholesale operates
24.8 bn
revenue for 2021/2022
90,000
employees across Asia and Europe
Serving across 21 Countries
METRO employees and customers from Asia to Europe use our digital products and services. Our work serves a range of small to large businesses that we categorize into three customer groups.
HoReCa
Hotels, restaurants, caterers, bars, cafés and canteen operators.
Traders
Small grocery stores, kiosks, street food vendors, petrol stations and more.
The future is now
and it’s digital
Cash & Carry disrupted an entire industry, today we are blending years of experience with our digital expertise to keep METRO cutting edge.