METRO's
mobile
commerce
The loyal shopping assistant, always within arm’s reach. We call it the Companion.
Companion originates from the Latin term compāniō, literally: one who eats bread with another. It describes a person you can trust. The companion we have built for our customers won’t break the bread with you - but it will surely help you find it.
The challenge
The broad corridors, the extensive range of products, and the smell of fresh food - shopping at a METRO store is an experience. Some customers know what they need, and some want to have a culinary exploration.
Knowing their diverse needs, we asked ourselves: How can we leverage technology to create a personalized experience for every customer?
The solution
The Companion digitizes and refines the entire customer journey both in and out of the METRO stores. It starts by using the digital customer card when you enter the store and ends with a seamless checkout. All it needs is a smartphone.
In the meantime, the Companion helps the customer browse and shop online, scan and search for items, and reminds them of special offers. All things useful, organized in one app so it’s always within arm’s reach.
Ecommerce access
Proximity marketing
Access to digital invoices
Scan and search
Coupons and Vouchers
Loyalty points collection
Scan and pay
> 300 000
active monthly users
> 200 000
push notification requests
> 90%
satisfied users
How we do it
Check out the range of tech and tools we use to drive METRO’s Companion forward.
TECHNOLOGIES USED FOR THE PROJECT
Kotlin
ReactJS
Kubernetes
Swift
PostgreSQL
Data Dog
DESIGN SOFTWARE AND TOOLS
Figma
Sketch
Abstract
Axure
Adobe Creative Cloud
Optimizely
As a team, we have made it our goal to make purchasing more efficient for the customer, both in the preparation and the running of the purchase. Our App METRO Companion offers exactly that: personalized support that is always at hand, at any time.
JOERG DECKER
Product Owner, Düsseldorf, Germany