METRO's
CRM
software
We call it M.Sam, short for ‘Sales And More’. It empowers our sales force to both build new, and nurture existing customer relationships.
Using M.Sam helps METRO’s sales managers save time, organize their day and strategically manage their customers. Through effortless planning, customer behavior forecasting and activity tracking they can reduce the admin tasks and focus on doing the right things in the right time, with the right customers.
The challenge
At METRO a sales representative manages between 150 and 800 business customers. How can we give them the right framework to deal with their clients?
The solution
Successfull strategic account management is the priority of any company. A sales representative meets the customer when they start their journey and remains a constant partner throughout. M.Sam ensures that METRO’s sales team can be at their best.
It helps plan meetings, setting up schedules, keeping track of all interactions and their outcomes. It also uses smart algorithms to predict customer preferences and behavior. It’s the everyday support of our salespeople, and it’s tailormade by us to give them the tools they need.
Planning and activity management
Customer potential tracking
Product recommendations
Customer behavior forecast
Customer analysis
Customer tailored product pricing
Customer interaction tracking
25%
admin time reduction
16
user countries
> 1 million
users are cared for with the help of the app
How we do it
Check out the range of tech and tools we use to drive METRO’s CRM forward.
TECH STACK
Kotlin
Java
ReactJS
Spring Boot
Apache Cassandra
Apache Kafka
PostgreSQL
DESIGN SOFTWARE AND TOOLS
Sketch
Abstract
Axure
Adobe Creative Cloud
We are constantly talking to users, testing, discovering, visiting them on site to make sure we are working on the rights things for a meaningful user experience. It is also great working with people who are passionate about building the right thing.
PILAR MORENO MENA
UX/UI Designer