Data Privacy

Privacy Statement

Thank you for your interest in our website and our services. For us, data is the basis for excellent service. However, our most important asset is the trust of our customers. Protecting customer data and using it only in the way our customers expect, is our number one priority. The following privacy notice is therefore intended to inform you about the processing of your personal data and your rights in this processing in accordance with the European General Data Protection Regulation ("GDPR") and other applicable data protection regulations.

1. General Information

1.1 Responsible for the operation of this website is METRO Digital GmbH, Metro-Straße 12, 40235 Dusseldorf, Germany (hereinafter "METRO", "we" or "us"). METRO attaches great importance to the protection of your personal data.

1.2 If you have any questions about privacy and data protection, you can contact our data protection officer using the following contact details: METRO Digital GmbH, Data Protection Officer, Metro-Straße 12, 40235 Dusseldorf, Germany, email:

1.3 This privacy policy explains how we collect, process and use personal data in connection with the provision of our website. Personal data are individual details about your personal or factual circumstances. We process your personal data that we collect, store and use exclusively within the framework of the applicable legal regulations.

2. Processing of Personal Data and Transfer to Third Parties

2.1 Some personal data is collected automatically via your device (computer, mobile phone, tablet, etc.) when you use our website. The IP address currently used by your device, date and time, the typ of browser and operating system of your device and the pages accessed are recorded. This is done for the purposes of data security and to optimise our offer as well as to improve our website. Any other analysis, with the exception of statistical purposes, and that always in anonymous form, is only carried out within the scope of this privacy policy. This personal data is processed on the basis of Article 6 (1), first sentence, letter f) GDPR. The protection of our website and the optimisation of our services constitute a legitimate interest of METRO.

2.2 If you contact us (for example via an enquiry at, we only collect, process and use the personal data that you have made available to us and that is necessary to process and respond to your enquiry.

2.3 In order to enable the data processing procedures mentioned in this privacy policy, we use service providers as data processors within the meaning of Art. 28 GDPR, for example service providers for sending e-mails, maintenance and other services. These are both external service providers and service providers within METRO located in countries within and outside the European Union (EU) and the European Economic Area (EEA). Through contractual arrangements, we ensure that these service providers process personal data in accordance with the GDPR in order to guarantee a high level of privacy, even if personal data is transferred to a country with a different level of data protection for which no adequacy decision by the EU Commission exists. No further transmission of personal data to other recipients takes place unless we are legally obliged to do so. For more information on appropriate security measures for international data transfer or a copy thereof, please contact our data protection officer:

3. Cookies

3.1 We use so-called cookies to make our services attractive to visitors and to enable the use of certain functions. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your device and enable us to recognise your browser on your next visit (persistent cookies). You can configure your browser so that you are notified when you receive a cookie and you can decide on an individual basis if you want to accept them; you can also refuse cookies for certain cases or generally refuse them. For more information, see the help section of your web browser. We distinguish between essential cookies, which are absolutely necessary for the use of our websites, functional cookies, which facilitate the comfortable use of our website, performance & statistics cookies, with which we generate aggregated data on website usage and statistics, and marketing cookies to display relevant content and advertising. Essential cookies are placed without your consent based on Article 6(1), first sentence, letter b) GDPR. By accepting our "cookie banner", you agree to the processing of your personal data through non-essential cookies based on your selection criteria. This personal data is processed on the basis of Article 6(1), first sentence, letter a) GDPR.

3.2 We use the web analysis service Google Analytics of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website on the basis of your consent in accordance with Art. 6 para. 1 sentence 1 lit. a) GDPR. Insofar as you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is responsible for your data. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and for compliance with the applicable data protection laws. Google Analytics uses cookies (see above) to collect anonymous information about your use of our website, such as the frequency of your visits to our website, the time you spent on our website and how you interacted with the website (e.g. whether you bought or searched for something). The information collected by the cookies about your use of this website is usually transferred to a Google server in the USA and stored there. We ensure the appropriate level of data protection for this data transfer by concluding standard contractual clauses. Further information or copies of these protection clauses can be requested by sending an informal request to our data protection officer at the contact details given in the data protection notice.

The following data types are processed by Google:

  • Online identifiers (including cookie identifiers)
  • IP address
  • Device IDs

We only use Google Analytics with activated IP anonymization ("anonymous IP"). As a result, your IP address will be shortened by Google within member states of the European Union or in other states that are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. For the use of Google Analytics, we have concluded a contract with Google for order processing (Art. 28 GDPR). Within the scope of order processing, Google is entitled to engage subcontractors. You can find a list of these subcontractors at On our behalf, Google will use the information to evaluate your use of the website, to provide reports on website activities (such as loading times, etc.) and to provide us with further services related to website and Internet use. We will use this information and evaluations to improve our website. The IP address transmitted by your browser in the context of Google Analytics is not merged with other data from Google. We ourselves only receive anonymized data and will at no time combine this with other data that we have about you.

Right of revocation: If you have given your consent and wish to revoke it, you can do so by adjusting your cookie settings and hitting the “Accept selected cookies” button below. You can also prevent Google from collecting the data generated by the cookies about your use of the website (including your IP address) and processing this data by downloading and installing the browser plugin available at the following link:

4. Provision of personal data and retention periods

The provision of your personal data is voluntary. You are not legally obliged to make your personal data available to us. If you choose not to make your personal data available to us, this has no consequences for you, except that you cannot use our services. Personal data that you make available to us via our website will only be stored until the purpose for which it was processed has been fulfilled or until you tell us to delete your data. We allow you to inspect, modify and delete your data stored with us via a safe procedure, by following the references that you receive from us in all correspondence. Deviating retention periods may, however, result from a legitimate interest of METRO Digital GmbH (e.g. to guarantee data security and to prevent misuse). Personal data that we have to store due to legal or contractual retention obligations will be blocked.

5. Online Job Offers

If you decide to apply for a job at METRO, please see our separate data protection notice for job applicants - here

6. Social media

Our website contains links to the following social media networks:

  • Facebook (operated by: Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA)
  • Twitter (operated by: Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA)
  • XING (operated by: XING SE, Dammtorstraße 30, 20354 Hamburg, Germany)
  • LinkedIn (operated by: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland)
  • Youtube (operated by: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA)

In these cases, a transfer of data to the social media operators mentioned only takes place if the corresponding icon (e.g. the "f" of Facebook or the bird symbol of Twitter) is clicked. If you click on one of these icons, a page of the corresponding social media operator opens in a popup window. There, you can publish information about our products according to the regulations of the social media operator.

Furthermore, on some of the sites offered by us freely accessible content from the third-party providers Youtube or Twitter is displayed. We do not transmit personal information to these third parties to display the content. YouTube and Twitter have their own cookie and privacy policies which we do not control. Please inform yourself about the data collected by third-party providers from the respective provider.

7. Your rights

To exercise your rights under the GDPR to

  • obtain information about the processing of your personal data and a copy of this data (Art. 15 GDPR),
  • rectification of inaccurate and completion of incomplete personal data (Art. 16 GDPR),
  • erasure of your personal data and, if these have been made public, that METRO informs other controllers about the erasure request (Art. 17 GDPR),
  • restriction of processing of your personal data (Art. 18 GDPR),
  • data portability, so that your personal data is transmitted to you in a structured, commonly used and machine-readable format and the right to transmit this data to another controller without any hindrance from METRO (Art. 20 GDPR),
  • withdrawal of consent given; the withdrawal does not affect the lawfulness of processing based on consent before its withdrawal (Art. 7 GDPR) and
  • The right of objection Art. 21 GDPR [You have the rights to object at any time to the processing of your data on the basis of Art. 6 para. 1 f GDPR (data processing on the basis of a balance of interests) if there are reasons for this arising from your particular situation. If you object, we will no longer process your personal data, unless we can prove compelling and applicable reasons for the processing, which outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims]

You can contact METRO’s Data Protection Officer ( at any time. You also have the right to lodge a complaint with the competent supervisory authority if you consider the data processing to be incompatible with the GDPR (Art. 77 GDPR).

Cookies - Information and Settings