We call it SAM, short for ‘Sales And More’. It empowers our sales force to both build new, and nurture existing customer relationships.

Using SAM helps METRO’s sales managers save time, organize their day and strategically manage their customers. Through effortless planning, customer behavior forecasting and activity tracking they can reduce the admin tasks and focus on doing the right things in the right time, with the right customers.

The challenge

At METRO a sales representative manages between 150 and 800 business customers. How can we give them the right framework to deal with their clients?

The solution

Successfull strategic account management is the priority of any company. A sales representative meets the customer when they start their journey and remains a constant partner throughout. SAM ensures that METRO’s sales team can be at their best.

It helps plan meetings, setting up schedules, keeping track of all interactions and their outcomes. It also uses smart algorithms to predict customer preferences and behavior. It’s the everyday support of our salespeople, and it’s tailormade by us to give them the tools they need.

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Planning and activity management

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Customer potential tracking

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Product recommendations

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Customer behavior forecast

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Customer analysis

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Customer tailored product pricing

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Customer interaction tracking

25%

admin time reduction

16

user countries

< 1million

customers are cared for with the help of the app

How we do it

Check out the range of tech and tools we use to drive METRO’s CRM forward.

Tech Stack

Kotlin

Kotlin

Java

Java

ReactJS

ReactJS

Spring Boot

Spring Boot

Cassandra

Cassandra

Kafka

Kafka

PostgreSQL

PostgreSQL

Design Software and Tools

Sketch

Sketch

Abstract

Abstract

Axure

Axure

Adobe Creative Cloud

Adobe Creative Cloud